Sarah Theus
I’m a strategic marketing and communications professional passionate about brand storytelling, audience engagement, and purpose-driven growth.
About Me
I’m a marketer, photographer, and content creator who believes the best stories are the ones that feel real. My work lives at the intersection of strategy and creativity—whether I’m planning a social media campaign, capturing live collegiate athletic action, or shaping a brand’s visual voice.
I’ve worked with colleges, nonprofits, and youth organizations to create a blend of intentional media photoshoots and candid, in-the-moment action content designed for digital platforms. I care deeply about consistency, clarity, and capturing moments that reflect genuine connection, emotion, and culture.
When I’m not creating, I’m always thinking about how content can better serve people, not just algorithms.
Geneva College Athletics
Photographed live collegiate athletic events for Geneva College, capturing high-energy action and storytelling moments designed for social media, web, and promotional use. Focused on authentic visuals that highlight performance, emotion, and team culture while maintaining brand consistency and fast turnaround.
Projects
Wesley Woods Christian Camp
Led portrait photography and social media content for Wesley Woods Christian Camp, creating a cohesive visual and storytelling approach across platforms. Produced consistent, approachable staff headshots and authentic social media content that reflected the camp’s mission, strengthened community connection, and supported marketing, recruitment, and engagement efforts through brand-aligned, reusable content.
North American Coalition for Christian Admissions Professionals (NACCAP)
Managed and executed social media strategy for NACCAP, developing content that strengthened brand visibility and increased community engagement across digital platforms. Created and scheduled posts, maintained brand voice consistency, and leveraged performance insights to refine content strategy. Focused on mission-driven storytelling and scalable content systems that supported member engagement and organizational growth.